CPK - Head of Public Diplomacy Campaigns, HEO

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
Foreign, Commonwealth and Development Office (Policy & Political roles)
Communications, Press and Media

Main purpose of job:

The British Embassy, Beijing, Communications Team is responsible for coordinating all public-facing aspects of the network of UK Embassy and Consulates in China. The Campaigns Manager will have an important role in promoting the UK’s ‘soft power’ and ‘values’ messages across China on our core campaigns (recent examples include our COP 26 climate change campaign) as well as working on a number of smaller projects and events (for example the premiere of the new James Bond Movie ‘No Time to Die;).

The Head of Campaigns will have a key role in leading the UK’s ‘soft power’ efforts in China. The successful candidate will be responsible for devising, designing and delivering public diplomacy projects that support the UK’s objectives in country. They will be responsible for coming up with ideas that engage and influence our target audiences. The jobholder will need to take a proactive approach to developing publicity plans, and make the most of the full range of communications channels that are available to the Embassy. You will also have oversight of the China Network’s internal communications, ensuring that our staff are effectively kept up to date and engaged on a range of corporate and cross-network priority issues.

The successful candidate will be both creative and strategic – able to come up with ideas which are not only engaging and high impact, but als aligned with the broader UK mission. They will also be well organised and have a track record in delivery – making a reality of their creative sparks. Communication and collaboration will be key – working with a wide range of internal and external stakeholders, both in China and the UK – as well as the proven ability to lead. Creating innovative and creative strategic partnerships with external partners such as media and commercial partners will also form a crucial part of the role.

The role has line management of two members of staff, and will countersign for a third. Whilst experience of line management is highly desirable, what’s more important is that the candidate demonstrates the potential to get the best from others.

This is a role that encourages creativity, drive and imagination. You will have access to some of the Embassy’s most high-profile visitors and your work will be seen by very senior audiences in China and the UK. If you want to grab people’s attention, work on exciting projects, and have the licence to pursue your own ideas, then this is the job for you!

Roles and responsibilities/what will the jobholder be expected to achieve:

  1. Strategic Campaign Priorities: To design and deliver a programme of activity for 2022/23 which supports the China Network’s two key priority campaigns: 50th Anniversary of UK-China Ambassadorial relations and the Queen’s Platinum Jubilee working across all platforms and with relevant partners in the Network to maximise impact and make best use of limited resources and take advantage of high level visits and dialogues.
  2. Internal Communications: Providing oversight of the China Network’s Internal Communications plans and delivery – ensuring messaging is effective and timely, keeping staff informed and engaged.
  3. Representation and Stakeholder Engagement: Working with the Communications Counsellor to represent the interests of the China Communications Network with senior leadership, colleagues and partners across the Embassy and Consulates, as well as with external stakeholders from a range of sectors – public and private, British and Chinese.
  4. Line Management and Team Leadership: Providing effective line management to two direct reports and indirectly to one other team member, making appropriate use of coaching and learning & development. Providing strategic direction and leadership to the wider Campaigns activity across the Network in both Beijing and the Consulates.
  • 5+ years experience of working in Communications or related industry
  • Experience of working in China
  • Line Management experience
Making Effective Decisions, Delivering at Pace, Communicating and Influencing, Working Together
21 April 2022
Higher Executive Officer (HEO)
Fixed term, with possibility of renewal
Asia Pacific
British Embassy
Chinese: 29,488 | British: 38,425
30 May 2022
29 May 2024

We offer a competitive package which includes –

  • Gross monthly salary (before all deductions) of CNY 29,488 for Chinese Nationals paid in 13 month instalments and an abated monthly salary of CNY 38,425 per month for British Nationals and spouses/partners (all nationalities) of diplomats who are ‘W’ (diplomatic) visa holders and meet passport criteria;
  • Insurance plans such as social and housing fund (Chinese Nationals), commercial insurance package including accidental, life, medical and business travel insurance
  • 22 days annual leave entitlement in pro-rata which increases by 0.5 per full calendar year worked up to maximum of 25 days
  • We offer different types of compulsory leave in accordance to Chinese law, e.g. Maternity Leave, Paternity Leave, Marriage Leave, Parental leave, etc.
  • In addition to the above compulsory leave, we also offer other types of leaves with pay e.g. Study Leave, Volunteering Leave to support staff who undertakes volunteering activities, Special Paid Leave to deal with emergencies involving a close family member, and more
  • Employee Assistance Programme which is a confidential service providing help, support and information to staff to resolve and manage situations causing concern whether at work or personal nature is available to staff 24/7
  • There is also plenty of opportunity to develop on and off the job, and establish expertise and build capability. We are strongly supportive of the job holder continuing to develop their professional skills. The Mission encourages a blended learning culture based on the 70/20/10 model which includes e-learning, mentoring, coaching, other development activities and role-specific required trainings. This offer also includes supporting staff members to take part in a 5 days of learning activities each year. 

Learning and development opportunities (and any specific training courses to be completed): Standard local post L&D offer would be extended to the individual.

Conditioned working hours is 35 hours/ week from Monday to Friday and flexible working can be arranged upon personal needs.

Employment offers are subject to successful clearance of pre-employment and security checks.

Staff who are locally recruited by the British Embassy are subject to Terms and Conditions of Service according to local Chinese employment law.

No accommodation or relocation expenses are payable in connection with this position. All candidates must be legally able to work and reside in the country of the vacancy with the correct visa/work permit status or demonstrate eligibility to obtain the relevant permit. Any costs related to obtaining or renewing permits and visas are the responsibility of the successful applicant.

External Non-Chinese National Candidates
Due to local Government measures to prevent the spread of Covid-19, including strict entry restrictions, applicants who are non-Chinese nationals are likely to face significant obstacles when seeking residence permits, or travel into China. Please familiarise yourself with the latest restrictions and processes before applying. The British Embassy and Consulates General cannot cover the cost of transport, quarantine or accommodation for applicants who require work permits. 

All applications must be received before 23:55 China Standard Time on the specified application deadline.

Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.

Indicated start date is provisional and subject to successful completion of reference and security checks.

Applicants are required to fill out the online application form completely including the employment and educational details, motivational segment and the competency based questions. Forms that are incomplete in any respect will not be considered while shortlisting for the next stage so please ensure you provide information requested. We regret to advise that we will only be contacting shortlisted candidates. Applicants called for an interview will be assessed on the core competencies listed above.

Unsuccessful candidates will be notified via the system in due time. To those applicants not short-listed, we extend our appreciation for considering the British Government as a potential employer.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official tal.net site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official tal.net site. If you complete and send an application through any other site, we will not receive it.

This opportunity is closed to applications.