View Vacancy - GREAT Programme Lead - North America
Launched in 2011, the GREAT Britain and Northern Ireland campaign (GREAT) is the UK government’s flagship international marketing programme. It aims to drive growth and enhance the reputation of the UK, by fostering positive perceptions and encouraging the world to visit, trade, invest, study, live and work in the UK. See the latest brand film here: https://vimeo.com/559020422 This role will be charged with bringing a new level of ambition to GREAT activity in the US. Following the approach set out in the US Communication Strategy, the role should set out a challenging and driven approach to marketing and communications relating to GREAT. The GREAT Programme is managed centrally by the GREAT HQ team within Cabinet Office in London. You will work closely with leadership in London and the US, our Consular Network and our sector leading communications team to activate the GREAT brand in the US. This role will be based in New York and report to the Head of Communications, with one direct report based in Los Angeles. The role will be one of 6 regional GREAT leads across the globe. The UK network provides a platform for approximately 30 UK Government departments and agencies to conduct their work in the United States and is made up of over 900 staff with a rich and diverse background, skill sets, and experiences. The UK government offers a unique career enhancing opportunity and is committed to supporting its staff through a variety of benefits including generous leave, insurance packages and a highly competitive 401k programme. It also promotes a culture of flexibility which enables people to better maintain wellness through an excellent work/life balance approach that encompasses hybrid working, including working from home and flexible hours, where possible.
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- Experience of playing a leading role in campaigns and developing campaign content and messaging for a variety of channels.
- Experience of managing diverse stakeholders in working together towards a common goal.
- Experience of using insight to develop campaign objectives, messaging and creative solutions.
- Experience in supporting integrated marketing strategies for multi-channel paid and no cost campaigns.
- Experience in monitoring campaigns, analysing performance trends and developing recommendations to increase the effectiveness of campaigns.
- Excellent networking skills with colleagues within your organisation.
- Excellent interpersonal skills and experience in building trust with external partners.
- The capability to drive progress in the face of a range of competing views and priorities in a complex environment
Please note: Under US State Department requirements, the UK Government in the US may only employ, as non-diplomatic staff, persons who are US citizens, US Permanent Residents or A visa holders with EAD cards*. If you hold a visa other than an A visa you are not currently eligible to work at our office. Please refer to our website for information on exceptions to this policy at www.gov.uk/government/world/usa. All selected candidates are subject to background checks and will require a security clearance prior to starting work. • A visas are acceptable at the Embassy and Consulates. The UK Mission to the UN (UKMIS) accepts G visas, and British Defence Staff (BDS) outposts accept A or NATO visas
The British Embassy and its US Network is committed to all employee’s ongoing learning and development needs. We offer a comprehensive platform for personalised learning for everything from soft skill development (communicating with impact, handling difficult conversations, time management) to more technical or professional skills necessary to complete your job (software training, formal qualifications etc.).
Working patterns (If the job is suitable for flexible working patterns, please provide details): This role is 40 hours a week, but does not require set working hours each day. Able to accommodate a varied working pattern. The British Embassy and its US Network embraces hybrid working, allowing its staff to typically work from home 2 or 3 times a week. We are an organization that also recognises the critical value of team work and we embrace and endorse collaboration by ensuring that all staff attend the office flexibly yet regularly. Some contact with colleagues in different time zones across the US and in the UK will be required. |
Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6-12 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate.
Employees who are not liable to pay local income tax on their Mission salary, eg some non-local national staff and some spouses or partners of UK diplomatic staff, will have their salaries abated by an equivalent amount. Internal candidates must inform their supervisor before they apply to a different position.
Only successful candidates will be contacted. Please no phone calls. Due to the high volume of resumes we receive, we cannot guarantee consideration of your application if the submission instructions are not properly followed.
The British Embassy is committed to a policy of equal opportunities and to creating a diverse working environment, free from discrimination, where everyone is included and treated fairly, based on merit alone. We are an equal opportunity employer, making all employment decisions without regard to race, gender, gender identity, religion, national origin, citizenship, disability, age, sexual orientation, political affiliation or any other criterion protected by law.
This opportunity is closed to applications.