View Vacancy - Strategic Communications and Marketing Lead (ITA18.652)
The Department of International Trade (DIT) based at the British Consulate-General Milan is seeking to appoint a Strategic Communications and Marketing Lead.
The Department for International Trade (DIT) is responsible for promoting British trade across the world. DIT Europe works to help UK-based businesses export to the EU and to encourage the best European businesses to invest in the UK. This is an exciting time to join DIT, as you will have the opportunity to shape the UK’s international trade agenda and foster UK growth.
DIT Europe has an exciting opportunity for a confident, motivated and experienced Strategic Communications and Marketing lead. You will have a strong professional background and be responsible for coordinating activity across Europe, supported by a virtual team of 7 embedded across European countries. Reporting to the DIT Europe Board, the job-holder will be responsible for strategic communications and marketing across Europe, promoting the UK Government’s global “GREAT Britain and NI” campaigns, the GREAT Friends campaign and the Government’s Industrial Strategy to underpin delivery of the Regional Trade Plan for Europe. Your objectives would be to promote the UK as a first-class destination for inward investment, as an export superpower as well as increasing the reputation of DIT as a source of expertise, influence, impact and reach.
This is one Regional position advertised in 3 main countries: Germany/Berlin; Poland/Warsaw and Italy/Milan, the successful candidate will be based in the location that he/she applied.
Roles and responsibilities:
The role will require work with UK Communication and Marketing colleagues (and through their Business Partners) and the wider DIT Europe team to identify opportunities to drive the supply of relevant UK businesses with an active interest in Europe and European businesses wanting to invest in the UK. The role will also be key in projecting Great Britain’s strong values such as clean growth, human rights, security and open markets as well as championing a business-friendly environment. The Communications and Marketing strategy should include digital, social, experiential, media and PR in a concerted plan to project British excellence. The team will also be key in using internal comms to drive cohesion across the region and in looking for innovative ways for DIT Europe to communicate success stories of this vibrant trading relationship. The work will require a high level of key account and project management skills as well as the ability to work well with multipliers.
The main objectives for this role are to:
- Regionalise DIT Europe’s Strategic Communication and Marketing programme to support the delivery of the Europe Regional Trade Plan applying an agnostic channel strategy underpinned by insight and analysis working to an agreed evaluation framework;
- Set strategic direction for, co-ordinate, lead and empower a virtual marketing team of 7 embedded across Europe;
- Demonstrate leadership through effective Internal Comms establish a collaborative culture across Europe, focussing on prioritisation of activities whilst supporting the wider marketing community;
- Plan, agree and execute delivery of strategic communications leveraging “GREAT Britain and NI” campaigns, the GREAT Friends campaign and the Government’s Industrial Strategy reflecting the evidence-base and audience insight held. Ensuring value for money, quality control and guardianship of the GREAT brand as well as appropriate activity reporting;
- Strengthen and develop the DIT relationships with key multipliers, organisations, agencies and European companies to help achieve DIT business objectives, simultaneously contributing to raising our profile;
- As primary communication and marketing lead, champion the relationship between Europe, HQ in London, and the other eight DIT global regional leads ensuring consistency, alignment and collaborative thinking;
- Work with the Foreign and Commonwealth Office Press and Public Affairs networks to produce compelling strategic communications and impactful events that demonstrate value for money;
- Demonstrate a commitment to self-development and developing others, building long-term staff capability and competency in and beyond own team.
- Proficiency in English and Italian (written and spoken, C2 level for CEFR framework*);
- At least University degree, preferably in marketing and communications;
- At least 5 years of work experience in strategic and marketing/communications;
- Proven record of delivering strategic marketing and communications campaigns across multiple markets and working with regional teams;
- Marketing/event management skills and experience;
- Excellent communications skills and an ability to influence senior leaders and stakeholders;
- Understanding of the business and investment climate in the UK and Europe;
- Project management skills and experience;
- Budget management skills and experience;
- Proven track of leading/managing teams;
- Experience of working with a virtual, networked team.
This is a full-time position of five working days 35 hours per week, graded at C5, for a contract period of one year + one year.
The monthly gross salary is Euro 5.520. The salary is paid monthly 14 times per year including € 10.33 EDR paid 13 times per year.
Working hours are 35 hrs per week Monday to Friday usually from 09.00-17.00. Some degree of flexibility is expected.
The appointment is subject to security clearance and the successful completion of six month probationary period.
All staff employed by the British Consulate-General are subject to Italian income tax rate deductions (IRPEF). However the administration of these tax payments will vary depending on nationality.
The successful candidate will be enrolled in the Italian State Social Security Scheme.
Staff recruited locally by the British Consulate-General Milan are subject to terms and conditions of service according to local Italian employment law.
Visa/passport requirements: Must currently hold the independent right to live and work in Italy and be prepared to ensure that right remains throughout the scope of the contract.
The successful candidate will be subject to professional background check and security clearance.
* Please note Common European Framework of Reference for Languages: Learning, Teaching, Assessment indicates Level C2 as Mastery or proficiency Level which comprehends that a person can understand with ease virtually everything heard or read; can summarize information from different spoken and written sources, reconstructing arguments and accounts in a coherent presentation; can express themselves spontaneously, very fluently and precisely, differentiating finer shades of meaning even in the most complex situations. For more information please click on the following link CEFR. Please bear in mind in case you are invited for an interview your languages skills are going to be assessed.
Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline”. We advise you to allow enough time to complete and submit your full application, since only applications completed and submitted before the deadline will be considered.
Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.
Please be advised that the British Embassy will not be able to meet the travel costs incurred when travelling to the interview, nor the costs connected with relocation if offered a job.
This opportunity is closed to applications.
