View Vacancy - GREAT Programme Lead - North America

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
Foreign, Commonwealth and Development Office (Policy & Political roles)
Communications, Press and Media

Launched in 2011, the GREAT Britain and Northern Ireland campaign (GREAT) is the UK government’s flagship international marketing programme. It aims to drive growth and enhance the reputation of the UK, by fostering positive perceptions and encouraging the world to visit, trade, invest, study, live and work in the UK. See the latest brand film here: https://vimeo.com/559020422

This role will be charged with bringing a new level of ambition to GREAT activity in the US. Following the approach set out in the US Communication Strategy, the role should set out a challenging and driven approach to marketing and communications relating to GREAT.  

The GREAT Programme is managed centrally by the GREAT HQ team within Cabinet Office in London. You will work closely with leadership in London and the US, our Consular Network and our sector leading communications team to activate the GREAT brand in the US. This role will be based in New York and report to the Head of Communications, with one direct report based in Los Angeles. The role will be one of 6 regional GREAT leads across the globe.

The UK network provides a platform for approximately 30 UK Government departments and agencies to conduct their work in the United States and is made up of over 900 staff with a rich and diverse background, skill sets, and experiences. The UK government offers a unique career enhancing opportunity and is committed to supporting its staff through a variety of benefits including generous leave, insurance packages and a highly competitive 401k programme.  It also promotes a culture of flexibility which enables people to better maintain wellness through an excellent work/life balance approach that encompasses hybrid working, including working from home and flexible hours, where possible.

As the GREAT Lead for the United States you will be the champion and key point of contact for GREAT activity. You will:

  • Lead and drive GREAT activity across the US in collaboration with the GREAT Challenge Fund (used by Posts to bid for GREAT activity) and GREAT HQ teams – aligning activity to the US communication strategy.
  • Identify new opportunities for GREAT and strengthen existing communications and marketing activity.
  • Take a proactive approach to inspire and encourage Posts and delivery partners to run GREAT activities utilising local, regional and global opportunities, ensuring alignment and a joined up approach.
  • Act as an advisor for Posts in the US in the development of GREAT Challenge Fund (GCF) bids, ensuring quality control and signing off all activity before bids are submitted for approval.
  • Act as brand guardian; champion the brand and encourage consistent use of GREAT, delivering training and support where needed.
  • Develop and lead relationships with local marketing teams of UK companies operating in the US, working closely with the central GREAT Campaign and Partnership Team.
  • Champion reporting, evaluation and ROI for GREAT in the US; regularly share best practice with the central GCF and GREAT HQ teams and other Regional Hubs.

 Resources Managed:

  • Manage one direct report (based in Los Angeles)
  • Oversee and administer budget related to GREAT activity in the US
  • Role requires oversight of specialist marketing, research and polling agencies
  • Experience of playing a leading role in campaigns and developing campaign content and messaging for a variety of channels.
  • Experience of managing diverse stakeholders in working together towards a common goal.
  • Experience of using insight to develop campaign objectives, messaging and creative solutions.
  • Experience in supporting integrated marketing strategies for multi-channel paid and no cost campaigns.
  • Experience in monitoring campaigns, analysing performance trends and developing recommendations to increase the effectiveness of campaigns.
  • Excellent networking skills with colleagues within your organisation.
  • Excellent interpersonal skills and experience in building trust with external partners.
  • The capability to drive progress in the face of a range of competing views and priorities in a complex environment

Please note: Under US State Department requirements, the UK Government in the US may only employ, as non-diplomatic staff, persons who are US citizens, US Permanent Residents or A visa holders with EAD cards*. If you hold a visa other than an A visa you are not currently eligible to work at our office. Please refer to our website for information on exceptions to this policy at www.gov.uk/government/world/usa. All selected candidates are subject to background checks and will require a security clearance prior to starting work. • A visas are acceptable at the Embassy and Consulates. The UK Mission to the UN (UKMIS) accepts G visas, and British Defence Staff (BDS) outposts accept A or NATO visas

Seeing the Big Picture, Delivering at Pace, Communicating and Influencing, Working Together
3 April 2023
Senior Executive Officer (SEO)
Full-time, Permanent
40
Americas, Caribbean & Overseas Territories
United States
New York
British Consulate General
1
USD
$101,900
22 May 2023

The British Embassy and its US Network is committed to all employee’s ongoing learning and development needs. We offer a comprehensive platform for personalised learning for everything from soft skill development (communicating with impact, handling difficult conversations, time management) to more technical or professional skills necessary to complete your job (software training, formal qualifications etc.).

Working patterns (If the job is suitable for flexible working patterns, please provide details):

This role is 40 hours a week, but does not require set working hours each day.

Able to accommodate a varied working pattern. The British Embassy and its US Network embraces hybrid working, allowing its staff to typically work from home 2 or 3 times a week.  We are an organization that also recognises the critical value of team work and we embrace and endorse collaboration by ensuring that all staff attend the office flexibly yet regularly. 

Some contact with colleagues in different time zones across the US and in the UK will be required.

Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6-12 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate.

Employees who are not liable to pay local income tax on their Mission salary, eg some non-local national staff and some spouses or partners of UK diplomatic staff, will have their salaries abated by an equivalent amount. Internal candidates must inform their supervisor before they apply to a different position.

Only successful candidates will be contacted. Please no phone calls. Due to the high volume of resumes we receive, we cannot guarantee consideration of your application if the submission instructions are not properly followed.

The British Embassy is committed to a policy of equal opportunities and to creating a diverse working environment, free from discrimination, where everyone is included and treated fairly, based on merit alone. We are an equal opportunity employer, making all employment decisions without regard to race, gender, gender identity, religion, national origin, citizenship, disability, age, sexual orientation, political affiliation or any other criterion protected by law.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official tal.net site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official tal.net site. If you complete and send an application through any other site, we will not receive it.

This opportunity is closed to applications.