View Vacancy - Senior Marketing & Campaigns Manager - Trade & Investment, Grade-HEO, Mumbai & Delhi/Bengaluru
Note: All applicants are required to mandatorily fill the complete online application form including the employment, educational details, behavioural and technical/ professional skills questions. We will be thoroughly reviewing the application forms only with all the required details and the shortlisting is not basis CV/ cover letter. Forms that are incomplete in any respect will not be considered while shortlisting for the next stage.
Main purpose of job:
Department for Business and Trade (DBT) South Asia Communications & Marketing team oversees and is responsible for delivering the region’s communications, marketing, visits and events functions, supporting the delivery of DBT South Asia’s Regional Plan.
The Communications, Marketing, Visits & Events team works pan-India with a remit extending to the wider South Asia region. The team works closely with His Majesty’s Trade Commissioner (HMTC), senior leadership and all delivery focused colleagues.
The team also works closely with the DBT HQ marketing/communications team, with the DBT marketing/communications global hub in Hong Kong, and here in India with cross-mission colleagues which includes Foreign, Commonwealth & Development Office (FCDO), Science and Innovation, Economics, Visit Britain, British Council and the devolved administrations.
The team frequently supports high profile activity – including incoming Ministerial visits, cross mission engagements, major moments in the DBT calendar, major GREAT activations, as well as the launch of new campaigns.
Role Profile
We are looking for a candidate who is a dynamic and creative self-starter, a true marketer, with excellent interpersonal skills and ability to manage the varied (sometimes competing) needs of many stakeholders in varied locations.
The candidate will be responsible for developing, implementing and executing strategic marketing plans for the department’s trade and investment teams helping them attract potential businesses and leads but also help retain existing ones.
While the marketing department looks to Marketing Managers for guidance and direction, executives and teams will be counting on you for tangible business leads and results. You will primarily act as an advisor to DBT sector teams, providing advice and support, helping colleagues deliver their sector targets/objectives where communications/marketing has a role, and providing ‘hands on’ support. You will be working in corporate environment as part of a larger marketing, creative, communications or digital team.
We reserve the right to review, revise or amend the roles and responsibilities from time to time reflecting the changing needs of business.
Roles and responsibilities / what will the jobholder be expected to achieve
Integrated marketing (60%)
- Create, validate, plan and deliver a strategy for the DBT South Asia region aligned with trade & investment targets.
- Develop OASIS framework i.e. Objective (O), Audience (A), Strategy (S), Implementation (A), and Scoring (S) with a strategic focus on lead generation for key sectors.
- Project management for day-to-day marketing and events activity that sector teams are involved with.
- Support business planning, especially where marketing spend is involved. The role advises sector teams on how marketing and communications can (and cannot!) support the delivery of sectoral objectives.
- Oversees a range of event-based activity (including production), ensuring that public funds are being allocated towards activity that is genuinely going to achieve cut-through and results.
- Support cross-mission activity, this includes UK national days, incoming VVIP visits, crisis communication planning, and the delivery of GREAT (trade/investment focused) activity.
- Support the in-country activation and cascade of HQ-led campaigns and initiatives.
- Work closely with the design and brand team on creation of creative marketing collaterals to deliver policy/ messaging.
- You will work closely with the Head of Marketing and Campaigns for India and with the wider team of communications and marketing professionals across the India network and beyond.
- An expectation to take on a corporate responsibility in one of the BDHC’s cross-mission teams (for example, we have committees including: Welfare; Health & Safety; Learning & Development, etc).
Finance and budget management (20%)
- You will be responsible for helping to administer and oversee DBT’s regional marketing budget, working in close collaboration with DBT’s sector teams and the Chief Operating Officer’s office. You will regularly review marketing spend and ensure that colleagues are seeking cost effective ways to advance their marketing objectives.
- You will evaluate and produce accurate reports of progress against milestones, expenditure, and return on investment for key activations.
- You will design and develop creative communication and marketing products – presentations, briefings, etc. that will maximise DBT’s message, support programme objectives and contribute to sector targets.
Stakeholder engagement and management (20%)
- You will be the key point of contact for DBT marketing and business planning for sector teams in your region and will be responsible for ensuring accurate and timely information flows between the various stakeholders in one of DBT’s largest overseas networks
- You will have responsibility for identifying and engaging with sponsors and partners (monetary and in-kind).
- You will manage empanelled agencies, including procurement, evaluation and performance management.
- You will manage vendor relationships, especially hotels and other key venues used by the network.
Learning and development opportunities (and any specific training courses to be completed):
The jobholder will be able to access a wide range of English language online and face-to-face training delivered for the UK government overseas. You will have opportunities to access specialist training for government communicators. You will be allocated a dedicated learning and development budget each financial year to support your continuous development.
Working patterns:
Yes, the Network allows you to work from home for one day per week. So, one day within a five-day working week can be spent at home (if desired), while the other four must be spent in the office, travelling for work, or in meetings outside the office.
Additional Information:
Following role has 2 vacancies, 1 open for Mumbai location plus 1 open for Delhi / Bengaluru location.
Essential on arrival:
- Bachelor’s degree or equivalent from a reputed University/College
- At least 5 years in a professional marketing and campaigns role (long term as well as short term)
- Proven record as a senior marketing manager with a strong track record of delivering high-quality marketing external facing events and campaigns.
- At least 5 years’ experience of managing third-party external vendors and empanelled agencies. This includes a strong-track record of procuring, evaluating and performance managing said parties and ensuring that UK public funds are well spent and that value for money is prioritised.
- Creative flair, an ability to spot opportunities and turn ideas into compelling marketing outputs that deliver tangible outcomes (e.g. positive perception change/ lead gen from our target audience).
- Fluency in the use of traditional and emerging marketing tools and channels (lead gen campaigns, paid channels and platforms); understanding of emerging industry trends.
- Excellent problem-solving and strategic thinking skills.
- Budget-management skills and proficiency.
- Ability to think creatively and innovatively.
- Analytical skills to forecast and identify trends and challenges.
- Effective communication, collaboration, and interpersonal skills.
- Ability to work independently and manage multiple projects simultaneously.
- Understanding of international marketing and event management principles.
- Experience working in a fast-paced, cross-cultural environment.
- Excellent English language skills enabling you to draft high quality content for communications and marketing purposes
Language requirements:
- Language: English
- Level of language required: Proficient / Fluent
Desirable
- Access to an existing network of events and marketing agencies.
- Leadership/operational experience in a diplomatic or international organisation.
- Post-graduate degree (professional marketing or equivalent)
- Line Management experience.
- Experience of working cross-culturally and within an international organisation
- Experience working across diverse industries and knowledge of trade and investment areas.
- Knowledge of the South Asian region and its marketing trends.
For British High Commission candidates, the Country Based Staff BHC Terms & Conditions will apply.
For other than BHC Candidates, salary will be all-inclusive of INR 121,533 per month plus 12% Provident Fund and 6% Special Allowance.
Additionally, the BHC offers a great benefits package that includes annual domiciliary medical cover, plus a Group Hospitalisation Scheme with INR 500,000 floater cover for your immediate family which includes self, spouse/partner and children up to an age of 23 years and irrespective of age, only if with, physical or mental disability.
No relocation or any other related costs or assistance will be provided.
Please note - BHC does not deduct tax at source and employees are required to ensure that any requirements of local income-tax law are complied with in full. Employees who are not liable to pay local income tax on their Mission salary, e.g., some non-local national staff and some spouses or partners of UK diplomatic staff, will have their salaries abated by an equivalent amount.
FCDO operates an agile workforce. To facilitate this, you may be required to undertake other duties from time to time as we may reasonably require. The BHC is recognised as a good employer, with a robust, fair and transparent performance management & appraisal system linked to increments and staff bonuses. We have a 5-day working week, plus annual leave, public holidays, maternity leave provision, special leave, paid sick leave provision; ample development opportunities, travel opportunities, a good organisational culture, and excellent work/life balance.
Around half of our work forces are women. We treat people with respect and equality and have a policy of zero tolerance for any form of discrimination, bullying, or harassment.
This is a good opportunity to be part of a strong, diverse team, working in the biggest network that FCDO has anywhere across the globe. We are aiming to make it the best.
Note: All applicants are required to mandatorily fill the complete online application form including the employment, educational details, behavioural and technical/ professional skills questions. We will be thoroughly reviewing the application forms only with all the required details and the shortlisting is not basis CV/ cover letter. Forms that are incomplete in any respect will not be considered while shortlisting for the next stage
Overseas Citizen of India (OCI) card holders will need have, or be able to obtain, a valid special work permit issued from Government of India (GOI) to work in the British High Commission (BHC). BHC will not be able to sponsor work visas or obtain/ assist with the special work permit from GOI. Offers of employment made to OCI card holders will be conditional upon candidates obtaining a special work permit.
Note: For requisite special permission to take up employment in any foreign Diplomatic Missions in India, OCI Cardholder must visit https://ociservices.gov.in
Please note – successful applicants will be offered employment on Country Based Staff (CBS) terms and conditions. This is not a permanent UK Civil Service position and does not attract diplomatic immunities and privileges (other than what an individual may already hold if they are a recognised partner/family member of a serving diplomat).
To Apply:
Please note applications without (a) and (b) will not be considered. Point (c) to be adhere strictly.
a) Complete the Online Application Form
b) Complete the Experience, Professional Skills and Behaviour based Segments in the Online Application Form
c) Applicants need to answer the questions based on your professional experience. Refrain from use of AI based tools to avoid application from getting rejected/disqualified.
To ensure a successful application it is important that you explain how you demonstrate behaviours and technical / professional skills, basis your experience. You are strongly advised to read the Success Profiles Civil Service Behaviours Framework, which provides a detailed guidance on how these behaviours are defined for each position.
Applicants are encouraged to use the STAR (Situation, Task, Action, Result) technique to prepare specific examples of when and how you have demonstrated these behaviours in your application, by evidencing a structured response, including your skills and experiences. You briefly describe the situation in which you demonstrated the behaviour, and then explain your task in addressing the situation, what action you took and the result of this.
Following role has 2 vacancies: 1 open for Mumbai location & 1 open for Delhi / Bengaluru location.
Internal candidates applying for this position need to inform their current line managers, else the applications will not be considered.
We will accept only online applications by 18th September 2024 (latest by 23:55 hours IST).
Please note that all the applicants will be required to strictly adhere to the security guidelines for British High Commission.
Employees who are not liable to pay local income tax on their Mission salary may have their salaries reduced by the equivalent local income tax amount.
Please note – “Provident Fund Transfer in and out from EPFO is not possible as BHC PF is managed by a private PF trust governed by Indian Income Tax Act, 1961. The staff still has the option to transfer out and in from a privately held PF trust which are not governed by EPFO. Any tax deduction on EPF will be in compliance with local income-tax law and must be complied with in full.”
Applicants who do not have the required qualification & experience should kindly abstain from applying, as their applications will not be considered.
Only shortlisted candidates will be contacted, and no telephone enquires will be dealt with. Basis the scores, the candidate/s who did not score as highly as the successful candidate, might be placed on the reserve list. If during the reserve period of 12 months, the same or largely similar role becomes available, the role may be offered to the second or subsequent appointable candidates.
The start date mentioned in the job advert is a tentative and he appointment will be subject to successful clearance of police Verification and other checks including references, medical, educational, and professional.
We welcome all applications irrespective of age, race, colour, gender, disability, sexual orientation, religion, belief, or creed. We are also open to applications from people who want to work flexibly.
This opportunity is closed to applications.
