View Vacancy - AUS (Sydney) - Communications Officer, A2
Plan, create and deliver communications and public relations activity that advance the British Government’s trade, investment and prosperity efforts in Australia and New Zealand.
Roles and responsibilities:
Responsibility covers a broad range of communications and marketing activity:
PR/Communications: proactively develop and manage PR/media opportunities to support trade and investment campaigns and deliver outcomes including:
- Generation of creative ideas and delivery of PR and media support for trade and investment campaigns and events.
- Help to identify story opportunities; organise media interviews; write briefings
- Write and distribute media releases and media advisories
- Draft articles, press releases, blogs and case studies for various channels
- Maintain editorial calendar with suitable story ideas to support sector campaigns
- Create and update media contact lists
- Build strong relationships with trade and business media contacts and a strong understanding of business and trade media landscape
- Monthly DIT newsletter - write/compile using EDM software for external distribution
- Media monitoring, monthly comms reports and campaign evaluation
- Support wider DIT Marcomms and FCO Communications teams across ANZ as needed
Social Media: Proactively manage DIT's social media accounts and develop plan to drive stronger engagement with our audiences (Twitter, LinkedIN, FB)
- Generate, edit, publish and share daily content (original text, images, video, audio, HTML)
- Weekly content plan to support tactical opportunities and sector campaigns
- Keep up to date with digital & social media tools and trends and recommend new ways of engaging our audience
- Manage/keep updated DIT Australia web content using web-based editing tool.
- Evaluate campaigns and use insights to inform future activity and build social media engagement.
Events & Collateral
- Deliver engaging live social media coverage of events including live-tweeting with pics/video.
- Basic photography and video of events as required
- Write/edit copy for promotional material, collateral and event invitations and project manage as required;
- Assist / cover as required for event, brand and direct marketing activity
- Identify and write internal news stories for DIT intranet and news bulletin
- Maintain up to date files in shared area
- Assist with preparation, briefings and media/communications for visiting officials, dignitaries and business specialists.
- Maintain working knowledge of available DIT and GREAT Britain content and brand assets
- Generate new content as required
- Ensure all marketing and communications material/activity comply with GREAT and DIT brand guidelines.
- Bachelors degree (or higher) in Communications, Journalism or Public Relations
- 1 to 2 years work experience in a communications role
- Excellent writing, proofing and editing skills for both traditional and new media
- Demonstrated experience in planning, delivering and evaluating communications activity/campaigns
- Experience managing corporate or government social media account(s)
- Ability to create rich media content for social media eg: using smart phone for photography, video and editing; creation of infographics/gifs.
- Knowledge of Australian business and trade media landscape
- Ability to source and maintain network of media contacts
Ability to demonstrate the following competences -
Leading and Communicating
- Strong communicating and influencing skills. Ability to provide advice to teams on PR and communications strategies and activity to support their campaigns. Ability to produce clear, accurate and concise written material, tailored to make an impact with the target audience. Strong verbal communication skills including the ability to communicate in a clear and constructive manner in meetings and at official functions.
Making Effective Decisions
- Demonstrate good judgement and reliability in making decisions, taking into consideration wider impacts and any reputational issues, especially when dealing with media. Ability to work pro-actively to plan and execute PR and communications campaigns.
- Ability to resolve issues/develop solutions to problems as they arise
Delivering a Quality Service
- Accuracy, attention to detail and production of communication and materials to the highest standards and in compliance with brand guidelines.
- Ability to prioritise effectively and see projects through to delivery, delivering quality output in short timeframes and to deadlines as well as manage multiple projects with competing deadlines.
- Ability to assess/evaluate activity and through learning, improve effectiveness and efficiency of communications activity and team processes.
Collaborating and Partnering
- Good team working skills and ‘can-do’ attitude. Ability to develop strong, productive and positive relationships with DIT and FCO teams across Australia and New Zealand, DIT marketing teams in Hong Kong and London and wider British High Commission communications team in Australia.
- Ability to help build and sustain DIT media contact network.
- Experience with Adobe suite
- Experience using a website content management system
- Experience using an email marketing platform
Salary is at $62,473 per annum (paid out monthly), plus 11% superannuation.
Initial appointment is for two years. The formal job description may be subject to amendment in the future.
Appointment is subject to an AFP records check and UK security clearance.
Open only to Australian citizens and permanent residents in Australia.
Staff recruited locally by the British High Commission and its Consulates is subject to Terms and Conditions of Service according to local Australian employment law.
The British Government supports flexible working practices. Interstate applicants will be required to meet their own travel and relocation expenses.
All applications must be received before 11:55PM AEST-Australian Eastern Standard Time (UTC/ GMT +10) on 01 July 2018.
The successful candidate should be able to start as soon as possible.
Incomplete application forms will not be taken into consideration, so please ensure you provide the information requested. We regret to advise that we will only be contacting short-listed candidates. Applicants called for an interview will be assessed on the core competencies listed above.
To those applicants not short-listed, we extend our appreciation for considering the British Government as a potential employer.
This opportunity is closed to applications.