View Vacancy - CPK - Public Diplomacy Campaigns Manager, B3(L)

The Communications Team is responsible for coordinating all public-facing aspects of the network of UK Embassy and Consulates in China.  We are an energetic and creative team and, building on a successful Head of Government visit earlier this year we’ve got high ambition for making a big impact in China in the coming years. The Campaigns Manager will have an important role in promoting the UK’s ‘soft power’ and ‘values’ messages across China on our core campaigns (recent examples include the Spirit of Youth campaign and the gender equality initiative Be Yourself: Pledge for Progress) as well as working on a number of smaller projects and events (for example the British Embassy open day or events to mark significant occasions).

The successful candidate will be a passionate communicator with an understanding of and enthusiasm for the UK.  They will be bursting with ideas that will project a positive image of the UK and have the drive and attention to detail to turn those ideas into reality.

The jobholder will devise, execute and run campaigns and events that engage and influence our target audiences on priority areas where we want to raise awareness or challenge assumptions amongst target groups in the Chinese public.  Successful delivery will necessitate careful planning including on the detailed logistics, as well as creative thinking to ensure smooth delivery of high impact events that maximise the influence of our message.  The job holder will also assist in producing innovative communication plans to engage the intended target audience, and conduct evaluation exercises and reports after the campaign conclusion.  Strong analytical, written and verbal communication skills are therefore essential.

Team working and interpersonal skills are also essential as the job holder will have to negotiate persuasively with suppliers, media partners and sponsors, and work collaboratively with stakeholders in post, London and in partner companies and organisations.  They will also need to exercise their judgement and be adaptable, prioritise effectively and plan their time well in order to ensure that campaigns are delivered seamlessly.

The post holder will have line management responsibility for one junior officer.

Campaign development
Plan and implement campaign activity in line with overall objectives.  This involves translating a strategy into a tactical plan and then delivering the planned activities.  It will involve close working with partners across the UK network and external partners. Capture results through timely and accurate evaluation reports.

Event management
Organise and ensure the smooth running of events linked to campaign activities, VIP visits or regional outreach work.

Stakeholder Management
Building relationships with external and internal stakeholders as an essential part of planning and delivering successful cross-HMG campaigns. This will include devising pitches to help secure external sponsors, as well as maintaining a close working relationship with internal government partners.

Financial planning
Budget planning, payments to suppliers and ensuring suppliers are paid on time. This would include managing a range of budgets, small and large, and ensure that we adhere to government rules around tendering and auditing.

• Three years’ work experience in campaign management, from planning to execution, working closely with a range of stakeholders, including media management