View Vacancy - SIN - Marketing and Visits Manager, EO

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
Department for International Trade roles (DIT)
DIT

Main purpose of job:

This is an exciting opportunity to join the Department for International Trade (DIT) team in the British High Commission Singapore as the Marketing and Visits Manager for DIT Singapore. The DIT supports UK based businesses to export globally, and encourages overseas companies to look to the UK as their global partner of choice and as a land alive with investment opportunities. 

The successful candidate will lead on designing and delivering online and offline marketing and communications strategies and activities for key areas of focus for DIT Singapore, including supporting our priority campaigns in trade (Infrastructure, Technology, Financial Services, Maritime and Healthcare & Life Sciences), Inward Investment and potential emerging sectors, such as Sustainability. The role will also support the Exporting Support Service, particularly in developing marketing collaterals for non-priority trade sectors.

In addition, the role will support developing and delivering the visit programmes for DIT Ministers, and UK Royals and senior officials, where required. 

You will be part of a supportive and collaborative network in the British High Commission (BHC), working closely with trade and investment colleagues in DIT and the UK’s Foreign, Commonwealth & Development Office (FCDO) Comms team, as well as taking strategic direction from the DIT Marketing Hub in Hong Kong, and working with the London-based marketing and GREAT teams, to successfully deliver evidence-based, insight-driven marketing activity.

Roles and responsibilities / what will the jobholder be expected to achieve?

Marketing

The purpose of the role is to bring strategic marketing direction and delivery to the DIT team in Singapore. To be successful you will need to work in partnership with colleagues across DIT and the wider post, including working closely with the FCDO communications team and DIT APAC marketing and communications team.

The key deliverables for this role are:

  1. Support for Trade and Investment: DIT Singapore’s current priority areas for trade are Infrastructure, Technology, Financial Services, Maritime and Healthcare & Life Sciences.  DIT’s Export Support Service reactively assists exporters in other sectors and you will provide marketing support, particularly in the development of marketing collaterals describing the opportunities in Singapore. In addition DIT Singapore supports inward investment to the UK.
    • You will support the teams for each priority areas to develop and implement strategic marketing solutions to support the campaigns, including developing key messages, social media strategy, content and marketing collaterals for the campaigns. Key activities for trade and investment which require marketing support include trade missions and thought leadership sessions (promoting the UK offer / opportunities in Singapore).
    • You will identify opportunities to collaborate with internal BHC partners (including Invest Northern Ireland and Scottish Development International) and external partners (including the British Chamber of Commerce) to deliver coordinated marketing campaigns.
    • Importantly, you will evaluate successes to inform future marketing plans and to identify cross cutting opportunities.
  2. Internal Communications: As the custodian of the DIT Forward Look of key events, you will be required to update the calendar on a monthly basis with input from each team. As the calendar is shared with partners and key departments in BHC, you will be required to follow-up on questions asked and respond promptly. In addition, you are required to submit short summaries of DIT events that have taken place each month to the DIT Marketing Hub based in Hong Kong.
  3. GREAT Britain Brand Champion: Operate and the Singapore Post champion for the GREAT Britain brand campaign. The GREAT Britain campaign is the Government's ambitious international marketing campaign ever, launched in 2012 to stimulate jobs and growth. The campaign showcases the very best of what Britain has to offer in order to encourage the world to visit, study and do business with the UK. You will ensure activities are in line with GREAT marketing guidelines and promote the campaign across Post.
  4. Emerging priorities: Whether it’s a Ministerial visit, a new GREAT campaign activation or an emerging priority sector you will lead on, or support others, to deliver events, marketing and  key messages around each.
  5. Developing a more strategic approach: Working within the wider strategic direction for DIT Marketing, and with the Regional Marketing Hub, you will help DIT Singapore continue to take a more coordinated and focused approach to marketing, and shape the marketing plans for future years through the yearly business planning process which starts in December. You will also analyse existing and potential communication channels (such as Twitter, LinkedIn) and provide advice on how and if they should be utilised in order to meet campaign objectives.

You will be expected to deliver a wide range of marketing activity, from event management to development of marketing collaterals, and social media management. You are expected to work closely with FCDO Communications team when media is required at DIT’s events. You will also need to ensure that your work is aligned closely with DIT’s overall marketing strategy, with support and guidance from regional colleagues in Singapore, Hong Kong and London who lead on the wider strategy, and evaluated in line with DIT guidance. Project and budget management is also key to ensure that you deliver on time and ensure value for money.  

Visits

This is a broad support role for a variety of visit-related activities across the High Commission’s DIT Singapore section.  Working with teams across the High Commission, the office of Her Majesty’s Trade Commissioner, the High Commissioner’s office and London-based colleagues to deliver high quality visits for DIT Ministers, and UK Royals and senior officials, where required:

  1. Supporting the development of visit itineraries with clear objectives;
  2. Coordination of visit programmes, hotel bookings, reservations, and transport bookings. Liaising with host government departments and other external organisations;
  3. Ensuring visits are delivered in line with any prevailing covid-19 restrictions;
  4. Liaison with BHC political team, specifically related to VIPs e.g. securing clearances for weapons and security staff and use of airport VIP complex.

Resources managed (staff and expenditure):

  • Management of one staff member – AO grade
  • Marketing budgets of up to £100,000

Language:

  • Must be fluent in written and spoken English

Essential on Arrival:

  • Demonstrable relevant professional experience that shows skills and a track record of successful delivery in a range of communications disciplines including marketing, PR, events and digital
  • A creative, can-do approach, combined with high standards for delivery and meeting deadlines
  • Strong team work and collaboration skills, including confidence in suggesting new ideas and challenging senior stakeholders
  • Excellent written communication skills, including demonstrable experience and ability to write copy for traditional media and social media platforms including Twitter and LinkedIn
  • Holds or must be able to secure a working permit for Singapore

Desirable:

  • Experience, training or qualification in digital/social media/content marketing is a definite advantage
  • Experience in B2B or government services marketing
  • Experience of working with marketing/PR/communications agencies
  • Partnership, sponsorship and business development experience
  • Experience in managing visits and associated events
Managing a Quality Service, Delivering at Pace, Communicating and Influencing, Developing Self and Others
18 July 2022
Executive Officer (EO)
Full-time, Permanent
37.5
Asia Pacific
Singapore
Singapore
British High Commission
1
SGD
4,738
1 September 2022

We offer a competitive package, which includes basic salary of SGD 4,738 per month and a generous annual wage supplement (as part of total guaranteed remuneration) of an additional 2 months’ salary paid out in December each year, Central Provident Fund (CPF) payment in lieu for non-Permanent Resident foreign nationals, 23-days annual leave entitlement and a health insurance plan. The basic salary is non-negotiable.

We have a generous leave offer including: 23 days annual leave, increasing to 25 after 5 years' service, with the option to carry over up to 10 days into the subsequent leave year; 13 public holidays; generous maternity and paternity leave; and childcare leave. We encourage volunteerism and offer up to 3 days paid volunteer leave.

We offer medical insurance to support staff with the high costs of healthcare in Singapore and periodic reimbursement for the cost of eye tests and replacement eye wear.

Learning and development opportunities:

We offer time and financial support for the successful candidate to take advantage of professional learning and development opportunities inside and outside of the organisation.

The BHC has an active Learning & Development Committee which works hard to provide a comprehensive L&D offer. There is a wide range of options available for personal development including training courses, coaching and mentoring, job-shadowing, presentations and learning sets. Staff have access to a wide variety of online resources through the International Academy and Civil Service Learning. Staff are strongly encouraged to take advantage of all available opportunities.

All new hires undertake a workplace induction and there are a number of mandatory e-learning courses that must be completed in order to pass probation.

Working Patterns:

Normal working hours are 37.5 per week: 8.30am to 5.00pm from Monday to Friday. 

BHC Singapore supports and promotes flexible working as a crucial part of our inclusive offering.

Other Information:

In addition to the duties which this job normally entails, you may from time to time be required to undertake additional or other duties as necessary to meet the needs of the High Commission, including playing a part in the corporate life of the mission and supporting any crisis response.

No accommodation or relocation expenses are payable in connection with this position. You must have or be able to obtain a local work permit which we will sponsor.

Staff recruited locally by the British High Commission are subject to terms and conditions of service according to local Singapore employment law. 

Employment offers are subject to successful clearance of pre-employment checks. Only short-listed applications will be called for personal interviews.

The British High Commission is an equal opportunities employer and does not discriminate on grounds of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation. Our values of Collaboration, Opportunity, Respect and Excellence (CORE) are our guiding principles. We aspire to live our values consistently in order to make the British High Commission a great place to work where staff feel valued, supported and inspired to be their best. 

We welcome applications from candidates in countries from which travel to Singapore is feasible under the prevailing Covid-related border restrictions.  Singapore will only allow entry for those fully vaccinated with a vaccine approved under the WHO EUL. Successful overseas applicants are responsible for all costs associated with relocating to Singapore.

Staff recruited locally by the British High Commission are subject to terms and conditions of service according to local Singapore employment law. 

Please note that all successful candidates will be expected to serve a minimum of 6 months in their new role before being eligible to apply for further positions within the British High Commission.

Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline."

Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.

We advise you to allow enough time to complete and submit your full application since only applications completed and submitted before the deadline will be considered.

All applicants are required to mandatorily fill the online application form completely including the employment and educational details, experience, professional skills and behaviour based questions. We will be thoroughly reviewing the applications and incomplete form in any respect may not be considered while shortlisting for the next stage.

For inclusivity and diversity, please remove the following personal information when uploading your CV: name, address, email address, age, date of birth, gender, and nationality.

The start date mentioned in the job advert is a tentative start date and the successful candidate will be required to undergo security vetting procedures. Any offer of employment will be subject to the candidate achieving suitable clearances.

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This opportunity is closed to applications.