View Vacancy - SIN - Digital Content Manager, EO
Main purpose of job:
The Integrated Review Refresh, published in March 2023, set out how the UK will prioritise the Indo-Pacific, making the region a permanent pillar of the UK’s international policy. To support this policy, FCDO is strengthening its strategic communications capability in the Indo Pacific.
The Indo Pacific Communications Hub is a new team based in British High Commission Singapore which will replicate FCDO Comms Directorate’s successful hub model deployed in other regions across the world. The team will be a vital hub working with and complementing FCDO’s network of communicators based in London and at posts across the Indo Pacific region. The team brings together specialist skills in campaign delivery, strategic communication, media handling, digital, insight, monitoring and evaluation to the network.
With a focus on engaging and optimistic stories on cross cutting topics about the UK’s mutually beneficial partnerships with countries across this geographically and culturally diverse region, the Hub will use third-party voices, digital and traditional media channels, and excellent insight to engage audiences and influence perceptions.
HMG’s Indo Pacific communications aim to demonstrate the UK’s long term commitment to a free and open Indo Pacific by showing the value of its reliable partnership with the region on security, stability, prosperity and climate change.
This is an exciting opportunity for an excellent content production manager to join a new team delivering innovative campaigns supporting an HMG foreign policy priority. You will play a crucial role in shaping impactful strategic communications.
Working directly to the Head of Regional Campaigns, you will be responsible for developing and producing high-quality, engaging digital content for Indo Pacific communication campaigns. The successful candidate will also provide input into campaign planning to ensure content is planned, designed and developed in a strategic manner taking into account platforms, target audiences and objectives. You will be confident advising on digital approaches and pitching creative ideas for engaging audiences across the Indo Pacific region.
You will be based in British High Commission Singapore. You should also expect to travel, across the region and to the UK.
Roles and responsibilities/what will the jobholder be expected to achieve:
- Work with the Campaign Manager to advise, develop and produce high-quality creative digital communications products - including video, graphics, photography, tweets and other short form content – in support of key strategic objectives, tailored to different local needs across the Indo Pacific. This includes story-gathering – finding and bringing to life powerful human interest stories for digital platforms.
- Work closely with the Indo Pacific Communication team in London and communicators across the region providing advice and pitching creative ideas to ensure campaigns make strategic use of digital communications techniques and platforms. Ensure digital communications are fully effective, make use of audience insight, and are properly targeted and evaluated.
- Oversee the development and maintenance of a digital asset database of existing campaign assets and delivery partner multimedia content.
- Work with the Insights Manager to support the upskilling of communicators across the Indo Pacific in line with the latest Government Communication Service learning and development programmes, including in digital campaign planning, digital audience insight and production. This includes championing the improvement of visual content across HMG Indo Pacific Network, and working with local teams to adopt a story-telling approach to digital content. This includes using evaluation and data insight to inform campaign planning and understand the impact of our digital communications.
- Build trusted relationships with local, national and international partners, developing and maintaining an active directory of third party stakeholder contacts – from academia, NGOs, think tanks, campaigners and social media influencers – for supportive digital engagement opportunities.
- Translate business and policy objectives into digital communications objectives, generating ideas and plans to meet them and being confident in providing strategic digital communications advice. This includes working closely with policy colleagues in London and across the HMG Indo Pacific Network to identify excellent digital stories that will advance our communications objectives, whilst also identifying and managing risks.
- Monitor digital output from across the Indo Pacific network, capturing and sharing examples of best practice across the network and identifying teams who would benefit from further training or support.
- Work closely with FCDO’s digital network – including other regional digital hubs – and engage collaboratively with other HMG department digital teams.
The following are essential upon arrival:
- Minimum 2 years’ experience producing high quality visual content for impactful communications campaigns – ideally in a digital communications agency or a large-scale organisation delivering regular communications campaigns
- Strong photography, video production/editing and graphic design skills and an expert in Adobe Suite or Final Cut Pro
- Knowledge of social media evaluation tools beyond native Twitter and Facebook analytics. Experience using Brandwatch would be valued
- Experience taking briefs and ability to establish a clear and nuanced understanding of client needs whilst at the same time able to shape and guide those with lesser experience on the best way to develop digital content
- Experience of overseeing the management and delivery of a digital communication plan
- Experience of dealing with and managing corporate brands
- Knowledge of the social media landscape across the Indo Pacific and how different social media channels are being used
- An effective communicator with strong customer service skills, and comfortable presenting to and persuading senior staff.
- Driven and able to deliver against challenging timelines
- The ability to learn quickly and work with a high degree of autonomy
- A positive “can-do” attitude that can see way through challenges
- Excellent organisational and self-management skills to respond effectively to tight – and changing – deadlines and priorities.
The following is desirable but not required:
- Experience of working with Government departments and/or public-sector agencies
We offer a competitive package, which includes basic salary of SGD 5,211 per month and a generous annual wage supplement (as part of total guaranteed remuneration) of an additional 2 months’ salary paid out in December each year, Central Provident Fund (CPF) payment in lieu for non-Permanent Resident foreign nationals, 23-days annual leave entitlement and a health insurance plan. The basic salary is non-negotiable.
We have a generous leave offer including: 23 days annual leave, increasing to 25 after 5 years' service, with the option to carry over up to 12 days into the subsequent leave year; 14 public holidays; generous maternity and paternity leave; and childcare leave. We encourage volunteerism and offer up to 3 days paid volunteer leave.
We offer medical insurance to support staff with the high costs of healthcare in Singapore and periodic reimbursement for the cost of eye tests and replacement eye wear.
Learning and development opportunities:
We offer time and financial support for the successful candidate to take advantage of professional learning and development opportunities inside and outside of the organisation.
The BHC has an active Learning & Development Committee which works hard to provide a comprehensive L&D offer. There is a wide range of options available for personal development including training courses, coaching and mentoring, job-shadowing, presentations and learning sets. Staff have access to a wide variety of online resources through the International Academy and Civil Service Learning. Staff are strongly encouraged to take advantage of all available opportunities.
All new hires undertake a workplace induction and there are a number of mandatory e-learning courses that must be completed in order to pass probation.
Normal working hours are 37.5 per week: 8.30am to 5.00pm from Monday to Friday.
British High Commission Singapore supports and promotes flexible working as a crucial part of our inclusive offering. Our current posture allows for staff to work from home for up to 40% of their working week, subject to line manager agreement.
In addition to the duties which this job normally entails, you may from time to time be required to undertake additional or other duties as necessary to meet the needs of the High Commission, including playing a part in the corporate life of the mission and supporting any crisis response.
No accommodation or relocation expenses are payable in connection with this position. You must have or be able to obtain a local work permit which we will sponsor.
Staff recruited locally by the British High Commission are subject to terms and conditions of service according to local Singapore employment law.
Employment offers are subject to successful clearance of pre-employment checks. Only short-listed applications will be called for personal interviews.
The British High Commission is an equal opportunities employer and does not discriminate on grounds of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation. Our values of Collaboration, Opportunity, Respect and Excellence (CORE) are our guiding principles. We aspire to live our values consistently in order to make the British High Commission a great place to work where staff feel valued, supported and inspired to be their best. To learn more about the Commission, watch Life at the British High Commission Singapore.
Please note that all successful candidates will be expected to serve a minimum of 6 months in their new role before being eligible to apply for further positions within the British High Commission.
Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline."
Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.
We advise you to allow enough time to complete and submit your full application since only applications completed and submitted before the deadline will be considered.
All applicants are required to mandatorily fill the online application form completely including the employment and educational details, experience, professional skills and behaviour-based questions. We will be thoroughly reviewing the applications and incomplete form in any respect may not be considered while shortlisting for the next stage.
Only shortlisted candidates for interview will be contacted. Interviewees will be assessed on the core behaviours/qualifications listed above. Unsuccessful candidates will be notified via the system in due time.
Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate.
For inclusivity and diversity, please remove the following personal information when uploading your CV: name, address, email address, age, date of birth, gender, and nationality.
The start date mentioned in the job advert is a tentative start date and the successful candidate will be required to undergo security vetting procedures. Any offer of employment will be subject to the candidate achieving suitable clearances.
This opportunity is closed to applications.