View Vacancy - BK - Creative Lead, HEO

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow. The FCDO operates an agile workforce and to facilitate this, you may be required to undertake other duties from time to time, as we may reasonably require.
Department for Business and Trade roles (DBT)
Communications, Press and Media

Main purpose of job:

The Creative Lead, Asia Pacific will lead on creative campaigns and social media strategy to support trade and investment work in Asia Pacific.

This includes supervising regional work on  video editing, graphic design, and social media to drive increased UK exports to the region, and greater investment back in the UK.

The jobholder will work with His Majesty’s Trade Commissioner for Asia Pacific, Deputy Trade Commissioners, the Asia Pacific Applied Insights, Communications, and Marketing team, and Marketing and Communications colleagues across the region and back in HQ.

The jobholder will have access to learning and development opportunities with HQ, the Global Hub in Hong Kong and across the region.

Roles and responsibilities / what will the jobholder be expected to achieve:

  • Lead on creative campaigns to support trade & investment work in Asia Pacific, including for Industrial Strategy priority sectors including defence, digital technology, clean energy, financial services and more
  • Lead creative social media strategy across APAC including the coordination and strategic direction of video and design work
  • Review new technologies and explore new developments in the digital landscape to ensure Government communications exploit emerging trends and remain relevant to their audience
  • Advise HMTC, DTCs, and visiting Ministers on social media and creative strategy
  • Lead on Industrial Strategy social media and creative campaigns across the 15 markets of Asia Pacific
  • Supervise 1 EO’s execution of design concepts from ideation to production, ensuring consistency and excellence.
  • Monitor the quality of outputs and maintain high design standards in all deliverables.
  • Use data analytics to track and analyse performance of key campaigns, coming up with recommendations to extend and improve our reach
  • Ensure brand consistency in close collaboration with colleagues in London
  • Line management of one EO Design and Digital Content Manager
  • Support the development of effective visual plans for DBT Ministerial and VIP visits and trade talks across the region including UK coordination and regional consistency in multi-stage visits, as well as directly augmenting and delivering for posts that lack on the ground resource
  • Work closely with colleagues from Posts to ensure cross government alignment on local communications strategies at post through early engagement and forward planning

Resources managed (staff and expenditure):

  • 1 x EOs
  • Strong portfolio demonstrating a variety of creative projects across digital, print and social media platforms
  • Strong experience working with Adobe Creative Suite, including Photoshop, Illustrator, InDesign, AfterEffects and Premiere Pro
  • Experience managing regional campaigns
  • Excellent interpersonal and communication skills, including stakeholder engagement skills to build credibility with senior government/business representatives as well as colleagues within the UK government network
  • Excellent organisational and self-management skills to respond effectively to tight – and changing – deadlines and priorities
  • The ability to learn quickly and work with a high degree of autonomy
  • A positive “can-do” attitude that can see way through challenges
  • Strong editorial judgment and ability to communicate effectively with different audiences
  • The ability to build and maintain networks with counterparts in other organisations.

Language requirements: English

Level of language required: Proficient

Changing and Improving, Communicating and Influencing, Making Effective Decisions, Seeing the Big Picture
19 June 2025
Higher Executive Officer (HEO)
Full-time, Permanent
36
Asia Pacific
Thailand
Bangkok
British Embassy
1
THB
108,455
monthly
11 August 2025

The British Embassy offers a competitive compensation package including a guaranteed 13th month pay, 20 days paid annual leave (calculated on a pro-rata basis if you join after 1 January), extensive medical insurance and access to a guaranteed 5 days of learning opportunities a year. 

Learning and development opportunities:

  • The British Embassy Bangkok encourages all staff to develop their capabilities, through both formal training (courses) and informal (job-shadowing, coaching, on-the-job training etc.). The majority of our formal L&D opportunities are drawn from FCDO resources. All staff are encouraged to share their skills and experience with colleagues, through informal training (‘lunch & learn’) or coaching/mentoring. All staff are eligible for 5 L&D days a year.
  • Access to tailored training programs and design workshops.

Working patterns:

This is a full time role - 36 hours/week, Monday – Thursday 08:00 – 16:30, Friday 08:00 – 13:00

We are currently operating a hybrid working pattern with at least 60% of the time being spent in the office.

The Embassy has a smarter working policy and is committed to offering flexible working patterns balanced with the operational requirements of the role. In crisis/emergency situations you may need to work as required to support the Embassy response, sometimes on a shift pattern, which may result in unsociable hours and/or weekend working.  

As an inclusive employer we are happy to discuss alternative working patterns at interview or at the point of any job offer.

Other Information:

Employment offers are subject to successful clearance of pre-employment and security checks. Staff who are locally recruited by the British Embassy are subject to Terms and Conditions of Service according to local employment law.

No accommodation or relocation expenses are payable in connection with this position. All candidates must be legally able to work and reside in the country of the vacancy with the correct visa/work permit status or demonstrate eligibility to obtain the relevant permit. Any costs related to obtaining or renewing permits and visas are the responsibility of the successful applicant.

Employees who are not liable to pay local income tax on their Mission salary may have their salaries reduced by the equivalent local income tax amount.

The FCDO also operates an agile workforce. To facilitate this, you may be required to undertake other duties from time to time as we may reasonably require.

Please note that your application must be submitted before 23:55 on the day mentioned in the above field “Application deadline”.   

Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen. 

We advise you to allow enough time to complete and submit your full application since only applications completed and submitted before the deadline will be considered.

Note: All applicants are required to mandatorily fill the online application form completely including the employment and educational details, experience, professional skills and behaviour based questions. We will be thoroughly reviewing the applications and incomplete form in any respect may not be considered while shortlisting for the next stage. 

Only shortlisted candidates for interview will be contacted. Interviewees will be assessed on the core behaviours/qualifications listed above. Unsuccessful candidates will be notified via the system in due time. Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate.

To ensure a successful application, it is important that you explain how you demonstrate these behaviours, including through your experience. You are strongly advised to read the Success Profiles: Civil Service behaviours which provides detailed guidance on how the behaviours are defined.

Applicants are encouraged to use the STAR (Situation, Task, Action, Result) format to prepare specific examples of when they have demonstrated these behaviours in their application. Using the STAR format to provide evidence of your skills and experience in your application and at interview helps to give a structure. You briefly describe the situation in which you showed the behaviour, and then explain your task in addressing the situation, what action you took and the result of this.

For inclusivity and diversity, please remove the following personal information when uploading your CV: name, address, email address, age, date of birth, gender, and nationality.

The start date mentioned in the job advert is a tentative start date and the successful candidate will be required to undergo security vetting procedures. Any offer of employment will be subject to the candidate achieving suitable clearances.

Please note that it is likely that any non-Thai national who is successful in securing a role within the Embassy will need to leave the country and re-enter with a specific type of visa if currently living in Thailand or will need to apply for a visa before travelling here if currently based outside of Thailand. Whilst the Embassy can support you with this process, the costs involved will need to be met by the candidate.
  
Employment offers are subject to successful clearance of pre-employment and security checks. Staff who are recruited by the British Embassy are subject to Terms and Conditions of Service according to local employment law.  

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
      
The British Embassy offers a competitive compensation package including a guaranteed 13th month pay, 20 days paid annual leave (calculated on a pro-rata basis if you join after 1 January), extensive medical insurance and access to a guaranteed 5 days of learning opportunities a year.  

The British Embassy Bangkok promotes the following values:

  • Collaboration          

We support each other and are inclusive

We work closely with others to deliver

  • Empowerment        

We are innovative and adaptive
We achieve a healthy work-life balance, taking advantage of hybrid working

  • Expertise

We build on and champion our diverse skills and expertise
We draw on data, technology and evidence

  • Respect

We build trust and value differences
We invite and appreciate other perspectives

  • Impact

We take a strategic approach
We prioritise and are all clear on expectations

To those applicants not short-listed, we extend our appreciation for considering the British Government as a potential employer. 

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official tal.net site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official tal.net site. If you complete and send an application through any other site, we will not receive it.

This opportunity is closed to applications.