View Vacancy - Head of Digital Diplomacy - C4 - Delhi
Length of the contract: 3 Years
Main purpose of job:
Lead digital diplomacy for the HMG India network. Drive an engaging, high-quality digital communications strategy across our channels that supports the UK’s objectives in India. Plan and evaluate digital campaigns. Enable colleagues and continually drive up skills and standards across the network. Your job is to create world-beating digital comms.
Roles and responsibilities
Managing two A2 officers and working with colleagues from across the British High Commission network’s 8 offices India, we are looking for an energetic and enthusiastic digital communications professional who will drive HMG’s digital diplomacy in India, including:
Channels: Managing UK in India’s digital footprint, ensuring that our channels have bright, innovative and targeted content that supports our network campaigns, priorities and services. Each channel’s strength and profile used to target specific audiences. Increase follower numbers and engagement with target audiences, including through social advertising and working with partners.
Content: Develop, oversee and contribute to the delivery of an insight-driven digital content strategy. Driving-up the quality and volume of digital content by using the latest technology and trends, working with and upskilling/enabling colleagues across the network to produce ever-more creative and engaging output. Create a publishing schedule and work with partners to deliver the most engaging content. Oversee design (i.e Facebook Timeline cover, profile pics, thumbnails, ads, landing pages, Twitter profile, blogs etc);
Audiences and evaluation: Constantly improve the effectiveness of our communications by better targeting our products to Indian audiences and incorporating lessons learned from continuous evaluation. You will measure and analyse continuously to establish and gauge return on investment. Develop and expand community and/or influencer outreach effort. Provide reports on the latest digital developments, which requires monitoring online space and understanding the audience and trends.
Enabling: Ensuring that communications officers outside the digital team and colleagues across the network continually improve their skills and delivery their objectives through digital. Provide training and other materials (e.g. how-to guides, lists of those to follow, tips on engagement etc) to improve performance.
External: Build contacts and partnerships with external stakeholders (social media organizations, news portals, major influencers) who can help deliver our objectives
- Education: Degree level
- At least 8 years of relevant experience in a media/digital media environment
- Experience in Digital production skills; Leading social media strategies; managing people
For British High Commission (BHC) candidates, the Local Staff BHC Terms & Conditions will apply.
For other than BHC candidates, salary will be INR 80,924 per month together with a 12% provident fund and 6% Superannuation Fund/ Special Allowance.
Additionally the BHC offers a great benefits package that includes annual domiciliary medical cover, plus a Group Hospitalisation Scheme with Rs 500,000 floater cover for your immediate family.
The BHC is recognised as a good employer, with a robust, fair and transparent performance management & appraisal system linked to increments and staff bonuses. We have a 5-day working week, plus annual leave, public holidays, maternity leave provision, special leave, paid sick leave provision; ample development opportunities, travel opportunities, a good organisational culture, and excellent work/life balance.
Around half of our work force is women. We treat people with respect and equality and have a policy of zero tolerance for any form of discrimination, bullying, or harassment.
This is a good opportunity to be part of a strong, diverse team, working in the biggest network that FCO has anywhere across the globe. We are aiming to make it the best.
IMPORTANT:
The job holder will be required to work irregular hours, including short-notice travel across India, occasional evenings and weekends to manage events and oversee campaigns. No overtime is offered, but TOIL can be negotiated.
TO APPLY:
Please note that applications without (a), (b) and (c) will NOT be considered:
(a) Complete the Online Application Form
(b) Attach a detailed CV
(c) Complete the motivation segment in the Online Application Form
Internal candidates applying for this position need to upload their appraisal forms for the previous 2 years (if applicable) else the application will not be considered.
Please note:
- Applicants who do not have the required qualification & experience should kindly abstain from applying, as their applications will not be considered.
- Only shortlisted candidates will be contacted and no telephone enquires will be dealt with.
- The appointment will be subject to Police Verification and other checks including references, educational and professional.
We welcome all applications irrespective of age, race, colour, gender, disability, sexual orientation, religion, belief or creed. We are also open to applications from people who want to work flexibly.
This opportunity is closed to applications.
