The Communications & Chevening Manager is responsible for leading and delivering excellent Embassy communications, including developing an Embassy wide communications strategy, across all media and evaluating its impact. The jobholder will also manage the promotion and delivery of the FCDO’s flagship scholarship programme, Chevening, in Kazakhstan. The job holder will act as the Embassy’s key contact point for engagement with local media, building and maintaining working relationships with journalists, bloggers, social media influencers, PR specialists, TV, newspaper, and radio outlets to proactively organise interviews for the Ambassador, promote Embassy objectives and publicise Embassy events. This will require strong political understanding and ability to give high quality verbal and written advice to the Ambassador and senior UK staff on media engagements, including drafting press lines, press releases, social media lines, Ambassadorial quotes, as well as providing strategic communications advice on the media outlets/bloggers/journalists that we should be engaging with. As the Embassy’s lead on Chevening scholarship programme, the incumbent will also manage the Chevening annual cyclical recruitment and collaborate with the Kazakhstan Chevening Alumni association on promotional events. As a key member of the Embassy frontline team, the job holder will drive forward the UK’s wider strategic goals in the region as laid out in the Country Business Plan, working closely with other Embassy sections (Political, Economic, Trade and Investment, Defence, British Council, Consular) to increase the effectiveness of our public diplomacy. |
Roles and responsibilities: Using initiative to proactively drive forward ways to improve the Embassy’s existing communications and branding to increase engagement and strategic impact across all priority areas. This includes being confident with traditional and digital media tools and being up to date with latest media and communication trends, as well as Foreign Commonwealth & Development Office guidance, adding value to the Embassy’s strategic comms and public diplomacy objectives and producing high quality content in English, Russian and Kazakh. Developing an Embassy wide strategy and action plan for Press, Public Affairs and Communications work covering all Embassy sections i.e., Political, Economic, International Trade, Defence and Consular sections to:
o Advance sections’ objectives through better communications o Ensure that their sections’ communications objectives feed into the Embassy’s Comms Strategy – giving guidance on overall communications strategy, branding and thematic campaigns i.e., climate change, UK business/trade, human rights, gender equality, culture, art, education, international security, consular, etc. o Monitoring the impact of comms delivery. Leading the Chevening annual cyclical process i.e., promotion, sifting applications, setting up interviews and preparing Chevening pre- and post-departure events with the Ambassador. The jobholder will also collaborate with the Kazakhstan Chevening Alumni association on promotional events and liaising with International Trade (DIT) and British Council colleagues on education and culture related issues. Representing the Embassy/FCDO as spokesperson for external communications with media and public and liaising with Media Office in London, geographical desk officers in Eastern Europe & Central Asia Directorate (EECAD), EECAD Strat Comms team and Cabinet Office/Whitehall to promote general UK government and Foreign Commonwealth and Development Office objectives. Providing high quality, tailored and politically-aware verbal and written advice and recommendations to the Ambassador and senior UK staff on media, bearing in mind key political risks and opportunities. Drafting remarks and press releases in English, Russian and Kazakh. Line manage the communications support officer and ensure the Embassy’s digital/social media/online content is impactful and up to date i.e. on Instagram, Facebook, Twitter, gov.uk page etc. Develop Embassy branded merchandise i.e., badges, gifts, flags, banners, shirts etc. Managing Communications team travel and activity budgets. - Providing comms support on important inward and outward UK-Kazakhstan visits (i.e., Ministers, Senior Officials etc.).
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