View Vacancy - JPN - Marketing & Campaigns Manager B3(L)

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
Foreign, Commonwealth and Development Office (Policy & Political roles)
Communications, Press and Media

Main purpose of job:

To manage delivery of the Japan Network’s pro-active marketing and campaign work for key audiences including businesses, government, academia and wider influencers, predominantly in Japan but also in the UK; to foster networks of external partners, sponsors and influencers and bring recognition of the UK’s GREAT brand and overall offer through engaging content/communications.


Roles and responsibilities / what will the jobholder be expected to achieve?:

Excellent people management, including:

  • Line management/counter-signing for 3 marketing and digital communications staff: (LM of Marketing Officer A2, Digital Specialist A1, CSO for Marketing Assistant A1); invested in staff development and performance.
  • Proven negotiator; capable of selling marketing activities to Japan Network colleagues and selling the embassy confidently to new external partners and sponsors; tackling conflict and creating win-win relationships.
  • Creative and flexible approach; confident engagement with senior management; effective reporting and recommendations; supporting C4 Head of Marketing in finding solutions when resources are under pressure.

Effective delivery of campaign marketing for the Japan Network, including:

  • Using GREAT and other campaign resources to coordinate Japan network-wide approach and activities in shifting perceptions as the UK leaves the EU, including on innovation, R&D, free trade. In particular as focus on AI, and then looking to future sporting campaigns.
  • Source, implement and present market research to support planning and evaluation of campaigns for business and consumer audiences.
  • Support C4 Head of Marketing in delivering a portfolio of consistently high-impact marketing services that measurably support agreed campaign objectives.
  • Source and implement latest marketing tools and techniques, including adoption of local digital marketing opportunities and localisation of global HMG marketing resources for Japan Network audiences.
  • Strong budget oversight/management of GREAT and other campaign financial resources.

Foster network of external partners, sponsors and influencers for leveraging by the Japan Network, including:

  • Work with sections and wider-team to conduct research and planning of potential like-minded partners, sponsors and influencers.
  • Regular engagement with public and private sector groups with UK interests.
  • Development of a high-level influencer network which supports our business interests, disseminates core messaging and overall raises the profile of the UK offer on independent channels with significant reach.

Effective management of B2B trade and investment marketing activity, including:

  • Coordination of B2B marketing activities, including collateral and events.
  • Ownership of marketing products and core communication platforms for UK exporters and Japanese investors.
  • Regular contact with regional and central marketing hubs to understand global HMG priorities and trade/investment focussed campaigns; maximise use and localisation of central resources; ensure marketing output is aligned to post CBP and fit for local audiences.
  • Resources managed (staff and expenditure): 3 marketing and digital communications staff: Line management x2; Countersigning x 1.
  • Budgets: Management of sponsorship funding; Access to FY marketing spend, GCF and ITC/IiGB funding, project-based funding.
  • IiG blog coordinator funding.

 


  • 3 years’ experience in trade/public relations, marketing or digital communications with a public or private-sector organisation.
  • Experience managing diverse staff.
  • Proven skills in designing, pitching and managing campaigns.
  • Country knowledge and proven ability to engage Japanese, UK and international audiences.
  • Strong IT skills, (including standard Microsoft Office programmes and familiarity with latest digital tools).
  • Fluent in English (IELTS band 7 or TOEIC 875 points or above or equivalent), with experience of working in an English speaking environment.
  • Budget management skills and experience.
  • Holds relevant industry qualification or certification in communications, marketing and/or project management.
  • Expertise in relevant digital platforms, production and techniques.
  • Familiarity with government communications, policy and priorities.
  • Japanese language skills (JLPT 2 or equivalent).    
29 August 2018
Executive Officer (EO)
Full-time, Permanent
37.5 hours
Asia Pacific
Japan
Tokyo
British Embassy
1
JPY
413,000
17 September 2018

The British Embassy and UK Foreign & Commonwealth Office provides a range of training opportunities in core diplomatic and commercial skills, from networking and communication to project management. The British Embassy works closely with Embassies across the Asia-Pacific region to share experience and learning. Opportunity to travel within the region and to the UK.

Additional benefits:

·        1 month salary bonus equivalents payable in June and December

·        (Note: Salary may be reduced due to tax status)

·        Commuting allowance of up to JPY35,000 per month (paid on an actual cost basis)

·        24 days paid annual leave (calculated pro rata)

·        Health Insurance and Employee pension (kenko hoken/kosei nenkin)

·        Employment Insurance (koyou hoken)


The applicant must have work authorisation for Japan however if a foreign national, the British Embassy/Consulate General will support a visa application if required.


All applications must be received before 22 August 2018 at 23:55 local time.

Incomplete application forms will not be taken into consideration, so please ensure you provide the information requested. We regret to advise that we will only be contacting short-listed candidates.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official tal.net site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official tal.net site. If you complete and send an application through any other site, we will not receive it.

This opportunity is closed to applications.