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View Vacancy - JPN- Head of Media, Communications, and Marketing C5(L)

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
Foreign and Commonwealth Office (Policy & Political roles)
Communications, Press and Media

The British Embassy in Tokyo promotes all of the British Government interests across Japan, encompassing prosperity, security and consular. The Media, Communications and Marketing Team supports all of these interests through a combination of media work, innovative campaigning and digital communications. This role leads that team, and the postholder will have the opportunity to work on everything from visits by British Ministers and high profile events to devising and delivering innovative work to influence Japanese perceptions of the UK and support the UK-Japan business relationship. He or she will work closely with staff in Tokyo and Osaka, as well as with colleagues in UK Government departments and partners of Government.  

Main Duties

  • Effective leadership and management of the British Embassy Tokyo’s Media, Communications and Marketing team (including communications work in our Consulate General in Osaka).
  • Ensure strong and productive relationships with the media across the range of British Embassy interests, including during senior visits from British Government Ministers and at time of crisis.  The postholder will be the frontline Embassy Spokesperson.
  • Deliver a strategic approach to communications across the range of Embassy work, including working with all parts of the Japan Network to ensure that high-quality communications are integrated into everything the Network does. 
  • Be accountable for and deliver strategic direction to the marketing arm of the postholder’s team. Ensure delivery of high impact communications and campaign-driven activities through digital channels, high-level partnerships, HMG branding, PR/media tie-ups and sponsorship to promote the UK.  
  • Leadership of the Crisis Media Team, ensuring preparedness through regular team training exercises and play a leading role in live Network exercises.

Dealing with a wide variety of senior internal and external contacts, the role demands a confident but flexible attitude. The successful candidate should be able to demonstrate the following key skills, attributes and experience: 

  • Considerable public or private sector experience in media, PR or communications industry and extensive knowledge / understanding of the Japanese media landscape. A working familiarity with current digital media tools and channels, or willingness to learn.
  • Strong media contacts and proven ability to leverage influencers for achieving communication objectives, with an ability to present effective communication through well-thought out approaches. Will occasionally be expected to chair or MC press events.
  • Prior experience of leading and managing teams. Ability to share advice and experience in a range of marketing and communications diciplines to steer the team in a progressive and innovative direction.
  • Experience of running communications campaigns and overseeing programme/ project work.
  • Strong experience of prioritisation with a clear focus on delivery of top line objectives. Proven ability to manage workflows within a large and dynamic team.
  • Fluent in English (IELTS band 7 or TOEIC 875 points or above or equivalent), with experience of working in an English speaking environment.
  • A willingness to work out of hours, on an occasional basis.
  • Fluent Japanese language skills. Experience working in a Japanese speaking environment would be a clear advantage.
  • Prior experience of UK government policy, values and social issues will be looked upon favourably but is not essential. With or without this experience, the successful applicant will be someone with a strong personal drive to get the media engaged on these topics.

Seeing the Big Picture, Leading and Communicating, Collaborating and Partnering, Building Capability for All, Managing a Quality Service, Delivering at Pace
21 July 2017
C5 (L)
Full-time, Permanent
Asia Pacific
British Embassy
15 August 2017

Benefit package includes:

  • The job is being offered on a permanent contract basis, subject to a period of probation.
  • Working hours: Monday to Friday, generally 0900-1730 with flexible working opportunities but also a need to occasionally work out of hours (eg during visits by Ministers), and a need to be willing to respond quickly out of hours to emergencies.
  • Salary of JPY 812,000 per month with 1 month bonus equivalents payable in June and December.  (Note: Salary may be reduced due to tax status)
  • Commuting allowance of up to JPY35,000 per month (paid on an actual cost basis)
  • 24 days paid annual leave (calculated pro rata)
  • Health Insurance and Employee pension (kenko hoken/kosei nenkin)
  • Employment Insurance (koyou hoken)
  • Excellent training and development opportunities
  • Work-related travel in Japan/the region/to the UK
  • Expected interview date is on the week of 31 July- 4 August 2017. You may be asked to complete a written test as part of the interview.

No accommodation or relocation expenses are payable in connection with this position. The applicant must have work authorisation for Japan however if a foreign national, the British Embassy/Consulate General will support a visa application if required.

Staff recruited locally by the British Embassy/Consulate General in Tokyo are subject to Terms and Conditions of Service according to local employment law. 


The successful candidate(s) must also be able to demonstrate that they meet the following competences at interview. 

Competence 1: Leading & Communicating

The candidate will need to demonstrate that they can communicate with clarity, conviction and enthusiasm. They will be able to use a range of appropriate styles and methods. They will recognise, respect and reward the contribution and achievement of others. 

Competence 2: Seeing the Big Picture

The candidate will need to demonstrate that they can link wider organisational strategy with their every day work and explain that to others.

Competence 3: Managing a Quality Service

The candidate will be effective at planning, organising and managing their time and activities to deliver a high quality and efficient service.  They will implement key project management principles including objective setting, risk management, and establishing evaluation systems.

Competence 4: Building Capability for All

The candidate will need to demonstrate that they have a strong focus on continuous learning for themselves and their team; that they are open to learning, willing to invest in the capabilities of their staff, and able to give clear honest feedback.

Competence 5: Delivering at Pace

The candidate will need to demonstrate that they can ensure that they and their team delivers a timely performance with energy, taking responsibility and accountability for quality outcomes.

Competence 6: Collaborating & Partnering

The candidate will need to demonstrate that they can establish strong working relationships with a wide range of people.  They will need to work collaboratively, share information and build fruitful relationships with colleagues and stakeholders.

Our Values

As part of the Foreign and Commonwealth Office (FCO), the Embassy aims for excellence by:

  • Taking responsibility
  • Encouraging innovation
  • Working together

Our values support a vibrant culture where all staff take on stretching responsibilities, where ideas thrive and the status quo can be fearlessly challenged. We work together effectively with all our partners to make a greater difference for the UK.

This opportunity is closed to applications.