View Vacancy - Marketing Manager - C4 - Mumbai

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Other British Government Departments (Partners across Government, including UK Visas)
Department for International Trade (DIT)

Length of the contract: 12 Months

As the UK’s Department for International Trade (DIT) enters a critical new phase, you will play a key role in devising and delivering DIT’s marketing activities in India under the GREAT Britain campaign.

 

GREAT is the UK Government’s most ambitious international marketing campaign ever and one of the UK’s most highly valued brands in its own right. This is a hugely exciting, high profile role: it will be varied and impactful. India is a priority market for the UK, and exposure to VIP visitors is high. It will never be boring!

This new position reflects a decision by DIT to create greater capacity within the team, enabling greater strategic direction and focus on individual sectors where significant opportunities exist for the UK.  We are targeting these opportunities through strategic campaigns which are programmes of activity designed to unlock individual business / investment opportunities for the UK; our focus is on high value opportunities.

 

Based in Mumbai you will be responsible for trade and investment marketing in sectors likely include healthcare, life sciences, financial services, creative and sports. Your job will be to work with these teams to promote British businesses to Indian buyers and to promote the UK as India’s overseas investment destination of choice. You will need to be a confident self-starter, adept at working with colleagues in multiple locations as your activities will span the country.

 

You will work closely with the Marketing Manager, Senior Marketing Manager, Deputy Director for Trade, and Sectoral trade & investment colleagues throughout the network to help devise, deliver and evaluate DIT’s GREAT marketing campaigns and activities across India. Your campaigns will of course be on time, on budget, and will meet the target return on investment. Working across multiple sectors you will need to bring with you a proven track record of strategic marketing, event planning and delivery, digital and content marketing, and managing agency relationships. You will also be responsible for collating and adapting existing GREAT marketing collateral, managing local content, and commissioning new content where appropriate to support the campaign propositions.

Excellent written English and first-class communication skills are a must, as is the ability to work at pace and under pressure.

Have you got what it takes to help take UK and India trade collaboration to the next level?

 

What we want from you

We are looking for a candidate who is a dynamic and creative self-starter, a true marketer, with excellent interpersonal skills and ability to manage the varied (sometimes competing) needs of many stakeholders in many locations. Excellent written English is absolutely essential and copy-writing skills are desirable.

ROLES AND RESPONSIBILITIES

Brand and Event management

  • You will contribute significantly to strategy and delivery of DIT India’s marketing campaigns, working with the DIT sector teams and reporting to the Delhi-based Marketing Manager
  • This includes delivery of DIT events, large and small
  • You will ensure that brand guidelines are adhered to, and will develop creative new ideas to deploy GREAT and connect with our target audiences
  • Strong writing, editing, proofreading skills are essential, including ability to present concepts verbally. Assist in the preparation and drafting of various communications (email, social media, blogs, etc. …)

Project management

  • Working closely with sector colleagues you will be responsible for ensuring that DIT India’s marketing strategies are appropriately translated into detailed project plans, with first-class planning and rigorous evaluation.
  • You will be expected to produce accurate reports of progress against milestones, expenditure, and return on investment.
  • Design and develop creative communication and marketing products – presentations, briefings, etc. that will maximise DIT’s message, support programme objectives and contribute to every sector

Stakeholder engagement

  • You will be the key point of contact for DIT MarComms in Mumbai and will be responsible for ensuring accurate and timely information flows between the various stakeholders in Delhi, Mumbai and around the network.
  • You will have responsibility for identifying and engaging with sponsors and partners (cash and in-kind).
  • You will find creative and lasting ways to build marketing capability within the wider network, to amplify the impact of the marcomms team.

Digital

  • You will be extremely digital marketing-savvy, and proactive in developing our digital strategy
  • You will design our outbound email campaigns.
  • Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability; data analysis, customer profiling and segmentation

 

WHAT WE DO:

The Department for International Trade (DIT) is a UK Government department designed to encourage and support international trade and investment, with the UK. To encourage and support overseas companies look at the UK as the best place to set up or expand their business. Improving trade and investment links with India is a UK Government priority. The Indian Government is opening up major opportunities and there is a determination to see a major expansion in bilateral trade and investment.

The DIT team is a high-performing, hybrid team of supportive colleagues made up of UK-based and locally engaged staff totalling around 100 people, spread across nine cities in India.

The job is a fantastic opportunity to make a real impact on the UK’s trade and investment links with India. We will give you the freedom and space to develop within your location and responsibilities and to build your networks, but we will support you too with opportunities to get the right learning and development, career development and opportunities to travel across India and to the UK. But you will need to be collaborative and flexible too to fit in with the network’s ethos; and, importantly, focussed on delivering results and contributing to the wider corporate efforts especially around our busy Ministerial/VIP visit programme. To be successful:

 

  • You will be an experienced marketing professional with excellent written English, and the ability to produce accurate comprehensive project and evaluation plans.
  • You will be a digital native and an expert on content marketing
  • You will need to be strategically aware, to identify emerging opportunities, particularly in looking at the bigger picture.
  • You will have strong interpersonal skills and be a credible team leader, capable of setting the direction for yourself and those around you and of gaining their trust and respect - and doing so while working within a virtual team located across India.
  • You will have experience of developing productive relationships with senior decision makers in UK and India and with stakeholders and partners, and of using these to deliver your objectives.
  • You will need to be collaborative and flexible and able to manage yourself and the demands on you.
  • You will have good project management skills to create and deliver campaigns; and excellent English written and verbal communication skills. You will be expected to produce written work in Standard English to a very high standard.

Qualifications:

Graduate/post graduate. Candidates without the required educational qualifications but with exceptional practical experience will be considered.

 

Experience:

  • Minimum of 5 years of relevant marketing experience
  • Tried and tested project management skills.
  • Strong analytical and problem skills to search out significant opportunities for UK business.
  • Excellent interpersonal, team working and people management skills. Experience of dealing with senior level decision makers. You will need to show a solid track record of dealing with senior level decision makers.
  • Event delivery experience
  • Digital marketing expertise
  • Experience of working in the UK; knowledge of the business environment and of UK business related policies.
  • Experience of leading a team remotely.
  • Presentational skills.
  • Experience of working in trade/export promotion.
  • Creativity – passion for delivering quality
  • Digital marketing expertise
8 June 2017
Higher Executive Officer (HEO)
Fixed Term
40 hours
12 months
South Asia & Afghanistan
India
Mumbai
British Deputy High Commission
INR
80,924
25 July 2017

For British High Commission (BHC) candidates, the Local Staff BHC Terms & Conditions will apply.

 

For other than BHC candidates, salary will be ­­­­­­INR 80,924 per month together with a 12% provident fund and 6% Superannuation Fund/ Special Allowance

 

Additionally the BHC offers a great benefits package that includes annual domiciliary medical cover, plus a Group Hospitalisation Scheme with Rs 500,000 floater cover for your immediate family. 

 

The BHC is recognised as a good employer, with a robust, fair and transparent performance management & appraisal system linked to increments and staff bonuses. We have a 5-day working week, plus annual leave, public holidays, maternity leave provision, special leave, paid sick leave provision; ample development opportunities, travel opportunities, a good organisational culture, and excellent work/life balance. 

 

Around half of our work force is women.  We treat people with respect and equality and have a policy of zero tolerance for any form of discrimination, bullying, or harassment. 

 

This is a good opportunity to be part of a strong, diverse team, working in the biggest network that FCO has anywhere across the globe.  We are aiming to make it the best.

Please note applications without (a), (b) and (c) will not be considered.

 

(a)     Completed the Online Job Application Form

(b)     Complete the Motivation segment in the online application from (In Not more than 600 words)

(c)     Attach a detailed CV

Internal candidates applying for this position need to upload their appraisal forms for the previous 2 years (if applicable) else the application will not be considered.

Please note

  • Applicants who do not have the required qualification & experience should kindly abstain from applying, as their applications will not be considered.
  • Only shortlisted candidates will be contacted and no telephone enquires will be dealt with.
  • The appointment will be subject to Police Verification and other checks including references, educational and professional.

 

We welcome all applications irrespective of age, race, colour, gender, disability, sexual orientation, religion, belief or creed. We are also open to applications from people who want to work flexibly.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official tal.net site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official tal.net site. If you complete and send an application through any other site, we will not receive it.

This opportunity is closed to applications.