View Vacancy - AUS (Sydney/Canberra/Melbourne) - Social Media Officer, AO

The British Government is an inclusive and diversity-friendly employer.  We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow.
Foreign, Commonwealth and Development Office (Policy & Political roles)
Communications, Press and Media

The purpose of the job is to create and publish content for the UK in Australia social media channels. You will analyse and evaluate the performance of content, and effectively schedule content to ensure regular messaging. Your work will support the full breadth of activity across the Australia network – from trade and prosperity to defence and security. It will proactively identify opportunities to reach new online audiences and leverage new activity and existing content to achieve core objectives. 

Job Description (Roles and Responsibilities) 

You will be managed by a Senior Communications Manager and work closely with the media & communications team and Head of Australia and Oceania communications. 
Roles and Responsibilities: 

  • You will create and publish social media content across our channels that supports the UK’s objectives in Australia. Ensuring content follows brand and social media guidelines.
  • Stay up to date with the latest best practice, insight and expertise across social media channels. Analyse how UK in Australia performs compared to these and make recommendations for improvements.
  • Use judgement to make decisions and prioritise activity, ensuring that messages are high quality and support UK objectives. Work with the team to identify pinch points working in advance where possible and highlighting where more support is needed. 
  • Coordinate activity across the UK in Australia network, adding it into forward planning grids and ensuring that events, announcements and initiatives have clear social media plans. 
  • Plan weekly and monthly social calendar across all channels which supports the full range of UKinAustralia objectives. Proactively identifying and publishing evergreen content to maintain delivery.
  • Monitor direct messages and replies, ensuring community standards are upheld and signposting British nationals to support where necessary
  • Evaluate success of activity and identify lessons learned. Develop clear audience insight about specific channels, messages and formats to improve performance across social media channels. 
  • Work as part of a wider team to increase followers and engagement across social media channels. 

Resources managed (staff and expenditure): 

Budget may be available for ad-hoc video support from an agency, but the vast majority of materials are developed in-house and occasionally in collaboration with marketing hubs in Hong Kong, Delhi and London. 

  • High level of written (native) and spoken English language proficiency required 
  • Bachelor degree in relevant subject 
  • Experience in social media planning, creation and evaluation
  • Demonstrated ability to create videos and visual content using Adobe, canva or other relevant software 
  • Understanding of social media channels, main metrics, benchmarks and reporting. 
  • Excellent attention to detail 
  • Good news sense and understanding of reputation management
  • Awareness of range of paid, earned, owned channels and how to utilise to best effect
Changing and Improving, Communicating and Influencing, Delivering at Pace, Making Effective Decisions, Seeing the Big Picture, Working Together
6 January 2023
Administrative Officer (AO)
Full-time, Permanent
Asia Pacific
British High Commission
AUD 66,921
2 January 2022

This role advertised is a Full-Time, Permanent role and is open for applicants based in Canberra, Sydney and Melbourne.

Salary is at AU$ 66,921per annum (paid out monthly), plus 11% superannuation.

Appointment is subject to an AFP records check and UK security clearance. Candidates must be an Australian Citizen or a Permanent Residence visa holder.

The Australia network offers a wide range of learning and development opportunities, including job-specific training as necessary and broader learning linked to the FCO Diplomatic Academy. There are opportunities to job-shadow other staff, and the successful applicant will be encouraged to take part in broader British High Commission activities. The British High Commission is committed to providing all staff with learning and development (L&D) opportunities and we will work with you to develop your own L&D plan.

Within 6 months of starting the job, the successful candidate would be expected to have reached practitioner level for project management and the introduction to trade policy in the Diplomatic Academy.

Opportunities for further formal and on the job training including advanced economics, will be available if the successful candidate demonstrates potential and interest.

Working patterns:

This is a fulltime position. Due to time differences and the nature of the role there will be some calls and work outside core office hours.

Your application must be submitted before 23:55 AEST-Australian Eastern Standard Time (UTC/ GMT +10) on the day mentioned in the above field “Application deadline”

Applications must include a current CV and kindly omit any personal information such as Name, Contact Details, Birthday and Gender.

Incomplete application forms will not be taken into consideration, so please ensure you provide the information requested. We regret to advise that we will only be contacting short-listed candidates. Applicants called for an interview will be assessed on the core competencies listed above.

Advertised start date is provisional and subject to completion of reference and security checks.

Kindly check your application centre or email regularly for any update on the status of your application.

Reminder: Notifications about interviews and the conduct of interview may be subject to change. Please note that given the restrictions imposed due to COVID-19 candidates must be prepared to be interviewed via VTC.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official site. If you complete and send an application through any other site, we will not receive it.

This opportunity is closed to applications.